Product novelty 07. August 2024

For fast-moving consumer goods at the point of sale, it is important to stand out from a wide range of products quickly and in line with the principles of one’s brand. In addition to new trend colours, extraordinary features can make the difference in a purchasing decision. In markets where aesthetic design is a key focus, nature-inspired looks are in high demand when it comes to polymers in plastic products. Wood, stone or shimmering metallic effects and tactile surface experiences can be created and enhanced using masterbatches. At FAKUMA, Lifocolor will be presenting new sandstone looks and fine variants of its granite effect in flat film, bottle, jar and cap applications. In addition to these new products, Lifocolor will showcase other gold, metallic, frost and multicolour effects as well as trend colours for 2025 at its stand.